It’s impossible to leave a customer alone. They’re either yours, or they’re somebody else’s. In fact, in the course of doing business, the constant struggle is for the acquisition and maintenance of as many good quality customers as you can get-those that fit your prescribed profile of what it takes for them to need you in terms of product or service.
This needs-based connection between vendor and customer is what in business we’ve come to know as the “relationship”, and it is at the heart of customer relationship management software systems, otherwise known as CRM.
There are many approaches to CRM, but ultimately when a company talks about the process they’re almost always referring to sales force automation or (more…)